INDUSTRY:
UX/UI DESIGN
DURATION
9 DAYS
TOOLS
FIGMA, FIGJAM
TYPE
TEAM OF 3
Psicología Marta's Website
about.
Marta, our stakeholder, is a Spanish psychologist who needed to update her website to convey a clearer and more reliable image. Their biggest problem was that the previous website was not attractive and did not convey professionalism, so it could not attract new customers.
Our goal was to improve the experience of those who visit your site, so that from the first moment they find the information they need and feel confident enough to book an appointment online.
research process.
We began by investigating whether people feel comfortable with online therapy and what factors influence their decision. Since therapy is such a personal and emotional process, building a sense of confidence and security from the first click was essential, and this was shown in our survey results (47 replies).
After collecting the survey responses, we wanted to dig a bit deeper, so we talked to a few people about their experiences with therapy. Some had only tried it online, others preferred in-person sessions, and some were still considering it. These interviews helped us understand the real concerns and motivations behind their choices. Here are some of key insights.
user persona
To shape this project we tried to create a user person who could tell many of the stories we heard during our interviews. The result was Dopa Minah:
To better understand Dopa’s real needs, we imagined a week in her life; a moment when she’s overwhelmed, on the edge of burnout, and starts considering therapy. That’s when she tries to find a Spanish-speaking psychologist online, but quickly runs into problems: unclear information, lack of trust, and too many unanswered questions. At this point, we ask ourself:
How can we help Dopa find a psychologist who truly fits her?
design process.
To make the project a reality, we started with wireframes. We made low-fidelity prototypes so we could reach the final step and our final deliverable.
After several iterations of both the low-fidelity and medium-fidelity prototypes with various users, in which we improved the experience thanks to their feedback, we defined the brand's visual values. As a team, we built this mood board based on five brand attributes: Trustworthy, Clarity, Gentle, Support, Comfort.
With the brand attributes internalized, we began building the high-fidelity prototype. In total, we created 10 screens, some essential to completing the basic user flow, and others complementary. These include: Home Page, About Me Page, Queries, Information about online and offline queries, Reservations, Payments, and Contact Page.
If you would like to see the complete prototype in action, you can click on the link at the top of this page.
conclusion.
testimonial.
"The team understood perfectly what I wanted to communicate with my website. I can already see how much more confident my new clients feel when they first visit. It's made such a difference!"
Marta Díaz
CEO de Psicología Marta
